The Domino Effect


A domino is a small rectangular wood or plastic block, the faces of which are blank or marked with an arrangement of spots resembling those on dice. Dominoes are used in a variety of games for two to four players.

When a domino is stood upright, it stores potential energy. When a player flicks the first domino, it transforms that potential energy into kinetic energy and causes the next domino to topple. This chain reaction continues, pushing each domino over until the last one falls.

Lily Hevesh started playing with dominoes as a child, and now she creates amazing domino art installations for movies and events like Katy Perry’s album launch. Her YouTube channel, Hevesh5, has more than 2 million subscribers. Hevesh uses a version of the engineering-design process when creating her mind-blowing domino setups. She tests each part of an installation to make sure it works before putting it all together.

When Hevesh is creating an installation, she starts by considering the theme or purpose of the design. Then she brainstorms images or words that might be appropriate. She also considers how many dominoes are needed and what shapes or structures they might form when they fall.

In the past, Hevesh has created designs ranging from a large heart to a model of a city. She has even created a domino sculpture for her friend, actress and singer Katy Perry.

Dominos are a symbol of strength and power, and they can be used as a metaphor for life. When we stand up for something we believe in, we can set off a chain reaction that will change lives. But it’s important to be cautious about the domino effect and not try to do too much at once. Otherwise, we could become overwhelmed and give up.

Physicist Stephen Morris says that a key aspect of the domino effect is that each successive domino toppling builds on the energy left behind by the previous one. Like the pulse of a nerve impulse traveling down an axon, each domino has an all-or-nothing quality that means if any part of it fails, the whole thing collapses. This is also true for behavior chains: When you successfully stick with a new habit, you can build upon it by adding on related behaviors, and eventually you might have an entire lifestyle full of positive changes.

Dominos has been using the Domino Effect to its advantage with a series of innovations, including a custom-built pizza-delivery vehicle that can travel on roads and sidewalks. The company is also working on a self-driving delivery robot and experimenting with drones for deliveries.

While these initiatives are designed to increase profits, they’re also intended to create a brand identity that is modern and hip. They’re all part of the Domino’s mantra: think global, act local. This is a way to show that Domino’s understands the importance of being there for its customers. It’s a message that will likely resonate with the public as they continue to experience Domino’s innovation.